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| Micromax Canvas Juice A177 |
There is no denying the sustainability and impact of local smartphone brands in the Indian market. The Indian market was earlier dominated by the likes of HTC, Nokia and Black Berry among others. However, the tide has turned in recent times and this is mainly due to the proliferation of local competitors like Micromax, Karbonn, Lava, Xolo and many others. Why have these local smartphone companies done well? Before delving deep into the dynamics behind the success of these phone companies in India, let us have a look at the present market position and market share held by major smartphone companies. As per latest estimates, Samsung is still the market leader in India with a market share exceeding 40%.
HTC and Nokia earlier held respectable shares of the Indian market but their market shares have now slid down to dangerous territory. Surprisingly, Micromax is now in second position going by market share. The company holds close to 25% in India and is followed closely by Karbonn in third place. This is of course, according to estimates but it does give one an idea of the dominance exerted by these phone brands in the Indian market. Coming back to our earlier question, these smartphone brands have done well in India owing to a combination of factors.
Some of these factors include the low prices of these smartphones as compared to global biggies. Samsung, HTC and other smartphone companies are tagged at extremely high prices which may otherwise be unaffordable for a large section of customers. This is one of the biggest reasons for the popularity and success of these smartphones in the Indian market. Alongside, these smartphones provide unmatched value to the Indian customer. They provide a decent mix of features, customer benefits and other advantages at extremely reasonable and affordable prices which has caught on with Indian customers. More and more Indian customers are now sacrificing brand value for reasonable styling, features and of course, fabulous pricing.
As a result, Micromax has emerged as the market leader after Samsung in India. It has also signed up leading Hollywood actor Hugh Jackman as its brand ambassador which is a huge step for any smartphone company doing business in India. This has set it apart from the competition and has given a huge fillip to its overall ambitions and also widened its customer base in India with elan. The company is now going in for a desperate branding makeover in order to shed their China-made cheap smartphone tag. It is now looking at consolidating the company’s position in India as a mainstream, feature packed manufacturer.
However, there are some products which still keep Micromax’s low cost provider status intact and make it one of the largest selling phone manufacturers in India. One of these cutting edge products is the A177 Micromax Canvas Juice which possesses a 3000 mAh battery. This smartphone is now available for purchase at a very reasonable price of only INR 8490 which is immensely affordable to say the least!
Micromax has put up the Canvas A177 Juice up for sale on its official website without much details of prices or other availability aspects. However, the Canvas A177 Juice has been showcased on a popular e-commerce website at a price of INR 8490 as mentioned above. The new smartphone is likely a new variant of the previous Canvas Juice A77 which was announced by the company in the month of November in 2013.
The main difference between these two smartphone models pertains to the tech specs. The new A177 Juice from the Canvas range includes cutting edge features and specifications such as the all new 6572 MediaTek MTK dual core 1.2 GHz processor to replace the earlier 1.3 GHz MTK MediaTek 6572 processor present in the Canvas. The new A177 Canvas Juice also possesses RAM of 1 GB which should be decent enough for Indian customers. The A177 Canvas Juice also contains a 3000 mAh battery which should provide huge battery life of a maximum of 10 hours as far as talk time is concerned. Alongside, standby time stands at around 282 hours which is also good enough in the Indian market.
This smartphone works on the 4.2 Jelly Bean version of Android in out of the box mode which is quite similar to the Canvas A77 Juice. The new A177 Canvas Juice is a phablet with dual SIM capabilities and supports GSM SIM’s. Dual standby features are also present on this smartphone. The display of 5 inches is a FWVGA unit with resolution of 480 by 854 pixels. The Micromax Canvas A177 Juice also contains a primary camera of 5 megapixels with auto focusing features. Other features include a front VGA camera and an LED flash. Alongside, in built storage stands at 4 GB and users can only make use of about 672 MB. This can however be scaled up to a powerful 32 GB through microSD capabilities.
The Micromax Canvas A177 Juice has features for connectivity such as GPRS, EDGE, 3G and Bluetooth. Alongside, there are many applications that are pre-installed on this smartphone like Spuul, Dancing Bubbles, Game Hub, Bubble X Slice, Hike and Kingsoft Office. Opera Mini is also preloaded on this top notch smartphone. Alongside, the smartphone has been listed on the popular e-commerce portal eBay India. However, it remains to be seen whether the smartphone will still be launched at the official price announced by the company.
Alongside, Micromax is betting big on this budget smartphone to win the affections of customers and also launched its high powered Knight smartphone at a price of INR 19, 999 recently in tandem with the A177. The Micromax A177 Canvas Juice should be a winning bet in the Indian market and should win the affections of customers looking for a solid budget smartphone with decent features and specifications. The Canvas Juice A177 should be a shot in the arm for Micromax in India.
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